As a rule, adventurers do not choose to begin families while they actively pursue their careers – lich lords and raging dragons tend to make a lot of widows and orphans. But for the common folk of the land and even the great lords, the most important thing in the world is their family. Parents carefully train their children in the trades they follow and secure their property for the day they pass their hopes and businesses to their children.
The lands are generally enlightened and liberal regarding gender roles. Women are as free as men to own property, run businesses, and run off to become adventurers. Many of the most powerful heroes are women. Some societies observe strict codes of gender conduct (some matriarchal, not patriarchal), but this is not the case in most Kingdoms.